MISSION MVMT

A business owner came to me to create the corporate identity for a service that gives athletes the tools they need to self-assess how they can correct movements to prevent injury, treat pain, and improve overall performance. 

CHALLENGE

Designing a corporation's identity to reflect its value proposition.

ROLE 

Art Direction, Design, Animation

PROCESS

Design, illustrate, and animate corporate identity from inspirational key words: accurate, movement, tools, dynamic, progression, improve, working together, team.

• Competitive analysis
• Concept sketches
• Storyboards
• Reviews and iterations
• Prepared and packaged print and digital assets